Who are we? Founders of Sisbond.

Thank you for stepping into the enchanting world of Sisbond! We’re absolutely thrilled to have you here. Before we dive into the magic we’re creating allow us to introduce ourselves – we are Karin Kukk and Kristiina Kullo. Sisters bound not by blood but by a shared vision of empowerment and connection. So let us introduce ourselves.

Kristiina Kullo – Creative Soul

There are no accidents in life. Meeting my incredible friend and business partner Karin felt like a destiny, sharing values and ambitions to become co-creators of Sisbond. Together we’ve been dancing our own version of “The Happy Dance”, weaving dreams and weaving the fabric of this new e-shop and social hub. We do it with pure joy and enthusiasm. Everything you see from the design of our Sisbond logo and website to all the agreements with brands and our fantastic ambassadors has been done by just the two of us. It took many woman-hours but we are living proof that everything is possible to create from scratch. Just have fun, enjoy, be determined, and stay goal-oriented.

I am a 51-year-old creative soul and for me life is a canvas waiting to be painted with the colours of our uniqueness where age is just a number. At Sisbond, our mission is simple yet profound – to celebrate quality products and the individuality of every woman, sister, daughter, and beyond. Through our brand and personal stories, we aspire to inspire, to ignite the flames of creativity and authenticity in each and every one of you.

With nearly 30 years of experience in the world of marketing and brand building I’ve had the privilege of witnessing the power of storytelling. As a co-founder of Öun Drinks, nestled in the island of Saaremaa, Estonia, I’ve cultivated a deep appreciation for genuine narratives and the human spirit behind every brand. And I’m not saying it’s been easy but every failure has been a great gift whether I reflect on my career or on my personal life. But when I see the great story of brand owners I am always fascinated by that.

Nature’s majestic beauty brings so much joy to my everyday life. I love long and slow walks in nature. My daily routine of yoga and pilates helps me towards both emotional and physical balance.

And let’s not forget – family, friends, food, wine, art, design and music are a natural part of my life. They infuse my days with vibrancy and vitality reminding me to cherish the beauty in every moment.

Through Sisbond I look forward to sharing not just my experiences with products we test and carefully choose for you, but life hacks, wisdom, and experiences. Because as women, as human beings, our strength lies in our ability to connect, to uplift, and to share our journeys with one another.”

With love and laughter, Kristiina

Karin Kukk – Number Whisperer

I’m Karin, a 40-year-old financial professional with an entrepreneurial spirit. My journey includes founding a company that distributed Nordic beauty brands in the Baltics. Now I’m co-creating this vibrant e-shop and social hub alongside my incredible friend and business partner Kristiina.

Driven by love for beauty and lifestyle products, my expertise lies in distributing and marketing these essentials. But beyond the boardroom you’ll find me cherishing precious moments with my family, including my 9-year-old daughter, and indulging in the simple joys of life.

Sport has always been a part of my soul from my university days of river kayaking, mountain climbing to snowboarding. Nature’s majestic beauty captivates me and you can often find me either at the stables or at the skating hall, where my daughter’s passion for figure skating ignites my admiration for the dedication of athletes.

As a number-driven person with a background in financial mathematics, I make decisions based on both data and intuition, striving for a balance between logic and gut feeling. Together with Kristiina we’re committed to curating brands and products that reflect our values of sustainability, transparency, and quality.

Just like Kristiina, I believe in the power of storytelling to inspire and connect. Through Sisbond we celebrate not only the great quality of products but also the individuality of every woman, sister, and daughter. Our mission is simple yet profound – to ignite the flames of creativity and authenticity in each and every one of you. “

With love, Karin

At Sisbond, we’ve curated a selection of brands with utmost care and attention ensuring that you receive nothing short of the crème de la crème. And let us share a little secret with you – we both have been “No Makeup” makeup girls. It’s fascinating how the beauty world unfolds its petals for us, especially as we at Sisbond unveil our initial product lines focusing on hair and beauty essentials. We believe in the holistic experience – from the functionality of a product to the ethos of its creators, every detail matters.

As micro-influencers, we promise you that we select only the brands and products that we, along with our great ambassadors, personally find best for us. We maintain our independence and honesty when sharing our experiences with the products offered in our e-shop. Additionally, we strive not to overload our shop with too many similar products. We adhere to the principle of simplicity and minimalism so that you won’t feel overwhelmed. Rest assured, we will do our best to uphold these standards.

Cheers to the happiness and the excitement of endless possibilities. Welcome to Sisbond – where each narrative is a masterpiece in the making.

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