Helen Hirv, founder of Estonia’s leading skincare brand, Lumi, says: “My personal story and LUMI showed me there was no need to compromise.”

We are truly happy to collaborate with an Estonian brand that is honest, makes no compromises, and stands for premium quality!

LUMI, a leading and award-winning Estonian skincare company, originated from a personal quest. The founder, Helen, was driven by the need to find a solution for her daughter’s Atopic Dermatitis. This journey began with a simple yet profound question: Can we create a gentler, more effective skincare range?

“I used to think she had to choose between all-natural ingredients and effective skincare,” commented Helen.

Helen’s search for suitable products for her daughter led her to discover the potential benefits of hemp seed oil. Collaborating with scientists from Estonia’s top universities, Helen combined her passion with scientific knowledge. This collaboration resulted in the creation of an extraordinary product line aimed at solving harsh skin problems gently and effectively, with no side effects.

Helen shares the LUMI brand philosophy:

Fresh Ingredients

“Our products are full of natural cold-pressed oils and fresh raw ingredients. We use natural antioxidants and organic acids as preservatives, so our products do not have a long shelf-life. We ensure our products’ freshness by using airtight containers. Just one pump of our LUMI products releases the feeling of fresh, pure nature.”

Forward Thinking

“We believe that holistic health is the way to achieve great results. What we eat, think, and feel has a direct effect on the skin. In addition to product recommendations, we also provide advice for taking care of the body and mind, as well as professional skincare consultations.”

“It’s all about balance, and for that, we have to go back to the basics. LUMI is innovative and bold in seeking solutions, grounded in science while harnessing the raw power of plants. We choose to lead the way in healthy skincare by avoiding unnecessary components in our products. Less is more. For example, fragrance-free creams were not popular at all in 2013, but we stuck with it because of the microbiome (a word no one knew back then) and balance. We believed that anything unnecessary for your skin, like fragrance, couldn’t be beneficial. Staying true to our beliefs has led us to many satisfied clients whose skin problems we are able to solve today.”

This insistence on never compromising on quality, and the belief that if you can’t do it right, don’t do it at all, has allowed LUMI to achieve something many others considered impossible – creating an all-natural skincare range with the efficacy of artificial industry staples but without the pollutants.

The results speak for themselves. LUMI’s sales have doubled in the last two years alone, and their offerings have expanded to include product lines geared towards men’s skin, hypoallergenic skin, and graceful aging. As the brand continues to grow, LUMI sends a clear message to larger, more established skincare brands that one need not sacrifice product quality or long-term consumer happiness to be successful.

LUMI suggests: Ready to break modern skincare’s vicious cycle?

Check out LUMI products.

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