Magrada is a multi-award-winning, family-owned business in Estonia, guided by the visionary leadership of the dynamic mother-daughter duo, Kaire and Lisanna. Magrada beauty products, crafted with care, deliver spa-quality indulgence.
Rooted in Hiiumaa, one of the world’s oldest islands, Magrada embodies generations of love for nature. Hiiumaa’s pristine landscapes, magical forests, crystalline seawater, and unspoiled surroundings offer a serene escape from the hustle and bustle of modern life. Nestled in the Baltic Sea, the world’s largest inland sea, this island sanctuary serves as their endless source of inspiration.
The story of Magrada unfolds in 1998 with the arrival of Kaire’s firstborn. Lisanna’s delicate, sensitive skin sparked her quest for natural, skin-friendly solutions. This pursuit culminated in the birth of their Nordic-inspired clean beauty brand, officially trademarked in 2015.
At Magrada, sustainability isn’t just a goal—it’s their guiding principle. They are committed to protecting, strengthening, and restoring our planet through thoughtful practices.
Magrada products feature certified organic, plant-based ingredients sourced from nature’s bounty. They prioritize waterless formulations, offering a sustainable alternative to traditional water-based products. Additionally, their packaging is crafted from 100% recycled materials, including recycled plastic.
All products are meticulously crafted, free from mineral oils, parabens, phthalates, and other harmful additives. At Magrada Organic Cosmetics, all formulas are vegan and never tested on animals.
