An interview with Kaire Miiter, owner of the multi-award-winning beauty brand Magrada from Estonia.

Magrada, a multi-award-winning, family-owned business from Estonia, is led by the visionary mother-daughter duo, Kaire and Lisanna. When we first met these lovely ladies, we noticed something spectacular: their eyes sparkled with pure enthusiasm. We most admire how this mother and daughter create magic together. It is just beautiful!
 
How was the brand born?

It all began in 1998, when I first became a mom. My little darling, Lisanna, with her sensitive, allergic skin, sparked my journey into the world of natural, skin-friendly products. That spark ignited the creation of a pure, Nordic beauty brand, officially becoming a trademark in 2015. My love affair with the beauty world started way back in my childhood days, sneaking into my mom’s makeup bag, testing treasures I found secretly. In the 90s, beauty tips cut-outs from magazines and the latest trends found their way into my personal beauty diary.

 

What are your personal values in life?
High-quality products, preserving values, and staying ahead in the beauty industry are my priorities.

What is your personal life-hack or short recommendation on how to live a quality life?

Here’s my personal life-hack, sweet and simple: Listen to your heart and do only what it says. Love yourself and your loved ones, because love plays a huge role in life.

Would you share with the Sisbond community a source of inspiration, such as a book, podcast, or any other must-have experience?

Where do I find inspiration, you ask? Always on my travels, expanding my horizons and collecting rich experiences. Professionally, I’ve found plenty of great ideas from A. Ojastu’s book ‘Rational emotions.’ And for a good laugh and a burst of energy, you can’t beat J. Petroon’s ‘My Estonia.’

What are Your best experiences of your country: food, stay, enjoy?

Now, let’s talk about Estonian hidden gems! Hiiumaa, my dear homeland, is a true gem – one of the world’s oldest islands! You’ve got to visit Viigri, a cozy little café in Kärdla, and experience seaside camping for a nature-packed getaway. For breathtaking views and tranquility, explore areas like Palli, Kaleste, and Mägipä.

If you just want to chill and soak in the vibe, head to Tartu!

Magrada beauty products are crafted with care, delivering spa-quality indulgence. Rooted in Hiiumaa, one of the world’s oldest islands, Magrada embodies generations of love for nature. Hiiumaa’s pristine landscapes, magical forests, crystalline seawater, and unspoiled surroundings offer a serene escape from the hustle and bustle of modern life. Nestled in the Baltic Sea, the world’s largest inland sea, this island sanctuary serves as their endless source of inspiration.

You can shop all the super natural and pure Magrada products HERE.

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