It all began in 1998, when I first became a mom. My little darling, Lisanna, with her sensitive, allergic skin, sparked my journey into the world of natural, skin-friendly products. That spark ignited the creation of a pure, Nordic beauty brand, officially becoming a trademark in 2015. My love affair with the beauty world started way back in my childhood days, sneaking into my mom’s makeup bag, testing treasures I found secretly. In the 90s, beauty tips cut-outs from magazines and the latest trends found their way into my personal beauty diary.
What are your personal values in life?
Here’s my personal life-hack, sweet and simple: Listen to your heart and do only what it says. Love yourself and your loved ones, because love plays a huge role in life.
Where do I find inspiration, you ask? Always on my travels, expanding my horizons and collecting rich experiences. Professionally, I’ve found plenty of great ideas from A. Ojastu’s book ‘Rational emotions.’ And for a good laugh and a burst of energy, you can’t beat J. Petroon’s ‘My Estonia.’
Now, let’s talk about Estonian hidden gems! Hiiumaa, my dear homeland, is a true gem – one of the world’s oldest islands! You’ve got to visit Viigri, a cozy little café in Kärdla, and experience seaside camping for a nature-packed getaway. For breathtaking views and tranquility, explore areas like Palli, Kaleste, and Mägipä.
Magrada beauty products are crafted with care, delivering spa-quality indulgence. Rooted in Hiiumaa, one of the world’s oldest islands, Magrada embodies generations of love for nature. Hiiumaa’s pristine landscapes, magical forests, crystalline seawater, and unspoiled surroundings offer a serene escape from the hustle and bustle of modern life. Nestled in the Baltic Sea, the world’s largest inland sea, this island sanctuary serves as their endless source of inspiration.
You can shop all the super natural and pure Magrada products HERE.